Professional Experience

ABOUT
I’m a Senior Product Designer with more than 20 years of experience shaping complex digital ecosystems across ecommerce, enterprise platforms, and global consumer products.

My work focuses on translating complexity into clarity — aligning business systems, data models, and user mental models into experiences that are both scalable and intuitive. I’ve led discovery and post-booking ecosystems serving millions of users, designed enterprise platforms supporting operational decision-making at scale, and built structured frameworks that unlock measurable growth.

I care deeply about systems thinking, accessibility, and responsible technology integration. In recent years, I’ve worked closely with data science and experimentation teams to design personalization and recommendation systems that drive business impact without compromising usability or trust.

More recently, I’ve been exploring how generative AI can responsibly support product strategy and design workflows — testing structured prompting approaches, evaluating output fidelity, and assessing enterprise feasibility. I see AI not as a replacement for craft, but as a tool that requires thoughtful governance, transparency, and human oversight.

EXPEDIA GROUP
Lead Product Designer — Discovery & Personalization
2019 – 2026 | Seattle

At Expedia, I led strategic product design across global discovery and post-booking ecosystems serving millions of travelers. My focus was on designing scalable recommendation and placement systems that aligned business growth with user intent.

• Led redesign of the Things To Do discovery experience (300K+ inventory), increasing engagement 15% and funnel progression 2.8%.

• Defined cross-product recommendation frameworks adopted across five verticals, contributing $6M in incremental gross profit.

• Partnered with data science and experimentation teams to translate personalization models into scalable interaction systems.

• Conducted cross-surface audits to reduce structural friction and align distributed product teams.

• Championed accessibility as a Level 3 Accessibility Leader, embedding WCAG/EAA standards into dynamic and personalized experiences.

• Mentored designers and strengthened systems thinking across teams.

ZULILY.COM
Senior Product Designer — Enterprise Data Platforms
2016 - 2019 | Seattle

At Zulily, I designed enterprise commerce systems integrating analytics and machine learning into operational workflows. The work focused on scalability, governance, and reducing friction across high-volume commerce operations.

• Led 0→1 design of a centralized Vendor Portal and onboarding platform, delivering $2M in annual operational savings.

• Translated ML-driven insights into structured dashboards supporting merchandising and sales decision-making.

• Built workflow systems that reduced coordination friction across complex lifecycle states.

• Partnered closely with product and engineering to align taxonomy, permissions, and evolving system logic.

WUNDERMAN & VML
Senior UX Architect
2008 - 2015 | Seattle

Led UX strategy and experience architecture for global brands including Microsoft, Amazon, REI, T-Mobile and others.

• Defined scalable experience models across enterprise and consumer platforms.

• Facilitated stakeholder workshops aligning product vision and governance.

• Delivered research, journey mapping, interaction design, and structured documentation across complex ecosystems.

Community & Mentorship

REGIONAL ANIMAL SERVICES OF KING COUNTY
Lead Volunteer and Trainer
2006 - present (biweekly on Sundays)

Co-founded and structured the Cat Adoptions Meet-and-Greet Program, improving adoption outcomes through coordinated volunteer systems and public engagement. Ongoing involvement includes mentorship, operational support, and program refinement.

GIRL SCOUTS OF AMERICA
”Gold Project” Advisor
2016 - 2017

Guided project lifecycle development from proposal through final execution, offering structured feedback and strategic direction.