Experience

Expedia Group
Senior UX Designer, Senior Independent Contributor, Accessibility Advocate
August 2019 - January 2026

• UX Designer for Trip Assistance providing new and ongoing design recommendations and optimizations to Trip Assistance initiatives and touch points

• Streamlining team design and execution processes with a new component library, style guide, and playbook to reduce design time, foster collaboration, and facilitate more accurate post-booking visualizations

• Lead UX designer on product recommendations initiative “Travel Discovery Experience” responsible for creating a flexible, scalable, reusable recommendation system, contributing to $35.8M in gross profit through homepage placement 

• As UX designer on Activities line of business, led the complete redesign and implementation of the Activities discovery experience for over 300,000+ unique products, resulting in a  +15% engagement of optimized tool sets, +2.8% funnel progression, and bounce rate reduction in both desktop and mobile web platforms

• Level 3 A11y Champion routinely participating in Accessibility UATs, Accessibility Annotation support, and frequently hosting “Accessibility for Designers” and “Inclusive Design in the Wild” workshops and presentations

• UX Mentor to junior Expedia UX designers and/or those interested in a career in User Experience

zulily.com
Senior Enterprise UX Designer
January 2016 - August 2019

• UX lead on exploratory dashboard projects utilizing data science and data visualization underpinned with machine learning to support zulily.com merchandising strategy and planning

• UX lead on the zulily.com vendor portal, architecting and designing current and new product management tools and processes to be used by hundreds of vendors (small and large) selling thousands of products on zulily.com

• UX lead on major initiatives to streamline internal processes across teams and encourage vendor self-service and independence, resulting in increased savings - $2M annually

• Responsible for research and discovery, user profiles, use cases, information architecture, process and task flow diagrams, high fidelity wireframes or prototypes, UAT adherence and user testing 

• Ongoing collaboration with cross-team representatives and technology team to ensure business and user requirements are met or exceeded

Wunderman Seattle (formerly VML Seattle)
Lead User Experience Architect
July 2012 - September 2015

• UX lead on projects for brands including Microsoft, T-Mobile, ITG, Group Health, Crocs, Gap Inc., and REI

• Worked closely with clients to establish project and user requirements, goals, and success measurements

• Responsible for developing and presenting user experience recommendations and guidance in the form of high-quality deliverables, including research documentation, user profiles and use cases, information architecture, process and task flow diagrams, interactive wireframes and light prototypes

• Collaborated with creative and technology team members to ensure alignment with user experience recommendations throughout the project life cycle

• Provided agency point-of-view on various UX-related topics, as well as expertise and guidance on UX best practices, modern web methodologies (Progressive/Adaptive/Responsive), and emerging UI design patterns

• Participated in creative pitches for new business opportunities and existing client growth

VML Seattle  
User Experience Architect
September 2008 - July 2012

• Elevated user experience department from an "after-thought" to a "must-have" on any project, from conception to completion

• Educated to team members and clients on the value provided by UX processes

• Provided content audits and developed site-wide content strategy frameworks

• Performed competitive and comparative analyses

• Communicated site and page-level requirements to clients and team members via site architecture, site maps, and wireframes

• Participated new business pitch processes highlighting user experience value to potential clients

VML Seattle
Senior Art Director
August 2005 - September 2008

• As "new hire #1", I helped establish the Seattle office of VML, developing and nurturing the creative culture as well as implementing creative processes

• Responsible for strategy, initial concepts, and final visual design of campaign assets including banners, emails, landing pages, and websites

• Communicated requirements, specifications, and feedback to remote development teams via redlines, storyboards, and documentation

Amazon.com
Customer Experience Specialist (contract)
May 2005 - August 2005

• Created detailed wireframes and information architecture for Amazon-partner websites and new business prospects

• Executed proof of concept via light HTML and CSS prototyping

• Emphasized user-experience and user-centered design methodology throughout each project

Pivot + Levy
User Experience Design Strategist
November 2003 - May 2005

• UX lead for clients including Fleetwood RV, Fleetwood Homes, and Cruise West

• Responsible for user-experience design, strategy and research on each project

• Created process flows, site maps and wireframes, in addition to documenting functional specifications and requirement

Volunteer

Regional Animal Services of King County (RASKC) | Lead Volunteer and Mentor
September 2006 - present (biweekly on Sundays)

• Co-created Cat Adoptions meet-and-greet program in 2008 to support limited shelter staff, help potential adopters, reunite lost pets with owners and evangelize shelter mission to the public

• Help plan numerous, large-scale adoption events – developing the event's visual theme, coordinating volunteers on various committees, creating print and digital advertising assets, and securing raffle prizes from local and national businesses

• Designed RASKC retail and adoption storefront, "Store of HOPE" (Kent Commons, Kent WA) including space planning, furniture/fixture specifications, retail display requirements, window treatment, visual merchandising and signage

• Raised over $5,000 for "The Angel Fund," a foster animal medical care fund, with the design and sales of a limited edition poster set
  

Girl Scout “Gold Project” Advisor
Winter 2016 - Fall 2017

• Advisor for individual “Gold Project” Achievement Award; required semi-weekly touch base; positive yet constructive input, guidance, and feedback throughout the lifespan of the project from proposal to final deliverables

• Skills

  User Experience Design
  Inclusive / Accessible design 
  Enterprise design
  Product design
  Discovery & research
  Stakeholder interviews
  User profiles & user stories
  Information Architecture
  Task flows
  Content strategy
  Wireframes
  Prototyping
  User Acceptance Testing